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Several Challenges in E-commerce Packaging Requirements
Time: 2023-11-11
With the arrival of the annual Double Eleven shopping season, e-commerce will face the following major challenges regarding packaging:
1. Increased labor costs. To cope with the peak shipping period, many e-commerce companies have hired a large number of temporary workers, who require higher wages and more training costs. However, due to the tight labor market, most e-commerce companies still face a significant employment gap.
2. Loss rates will rise sharply. With the faster transition of the shopping season, if you do not take the time to package your items adequately and effectively, they are likely to suffer more damage during transportation. Packages are subjected to harsh handling throughout the shipping cycle, especially during the crucial last mile. Well-designed and tested packaging services will help ensure that your products arrive in good condition to the users.
Customers may feel disappointed and frustrated by a poor packaging experience and leave negative reviews, such as foam particles everywhere on the floor, messy and mixed fillers, tape all over the box, and the smell of low-quality glue. At the same time, low-grade packaging leads to a poor shopping and gifting experience. Those disappointing unboxing experiences can create a chain reaction, with 75% of friends and family sharing their bad experiences on social media platforms, and 26% leaving negative reviews directly. E-commerce companies need to enhance customer loyalty through the holiday shopping experience.
A bad review or a poor shopping experience will permeate to more users. If you do not plan your packaging in advance, you may receive damaged products that are unsellable. Even if the products can be resold, you will need to return them to the warehouse, repackage, and ship the items, incurring additional costs.
For those e-commerce companies that will struggle during this year's Double Eleven, we hope to see some great packaging experiences next year. When you are ready to leverage e-commerce packaging machines to reduce material waste, or even create a solution that makes your competitors feel weak and helpless, contact us.
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- Sha Tsui Industrial Zone, Jiujiang Town, Nanhai District, Foshan, China